This package design started as an illustration with the description of “psychedelic coffee” and led to the combination of a latte-flavored color palette with flowing imagery reminiscent of the 60s before being incorporated into the packaging label for a pouch of coffee.

The logo features a cluster of coffee beans with an open eye representing the imagery of an individual’s spiritual third eye. The type used is Psychoart Regular, chosen for its resemblance to Art-Nouveau typography while remaining more legible than the hand-illustrated type of psychedelic posters of the 60s.